In The General Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor examines the complete sociocultural context of ultrasound technology and imagery. Drawing upon ethnographic research both within and beyond the medical setting, Taylor demonstrates how ultrasound has participated in public customer culture in the United States. The book documents and critically evaluates societal usages for ultrasound such as nondiagnostic “keepsake” ultrasound businesses that foster a new consumer market for these fuzzy, monochromatic images of excitedly awaited children, and anti-abortion clinics that utilize ultrasound in an effort to make ladies bond with the fetuses they carry, inciting a pro-life frame of mind. This book provides much-needed crucial awareness of the less quickly acknowledged ways in which ultrasound technology is exceptionally social and political in the United States today.
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